Curaprox - GenM

Our commitment.

Gentle but effective oral care is essential during menopause, which is why the CS 5460 and our Travel Set are designed to protect sensitive gums while making consistent oral care easy wherever life takes you.

At Curaprox, we recognise that menopause can bring important changes to oral health, including increased sensitivity, dry mouth and gum challenges. That’s why we are committing to partner with GenM, our retail partners and oral health professionals to help improve awareness and access to trusted oral health guidance during the menopause journey.

Our MTick-certified products, including the iconic CS 5460 toothbrush and our convenient Travel Set, are designed to deliver exceptionally gentle yet effective cleaning—supporting healthier gums and a balanced oral environment before, during and after menopause.

Curaprox is committed to improving health one mouth at a time through prevention, education and innovative oral care solutions. As a brand dedicated to “better health for you”, we believe oral health plays a vital role in overall wellbeing at every stage of life. That’s why we’re partnering with GenM and our retail and dental professional partners to help increase awareness and access to trusted oral health information during menopause. We are also proud that a selection of Curaprox products are MTick-certified, supporting people experiencing menopause with gentle, effective solutions designed to protect teeth and gums before, during and after this life stage.

Andrew Turner

Head of Marketing (UK & ROI)

Bringing the MTick® to life

Working in collaboration with our partners, we’re proud to say GenM’s and the MTick’s role in retail has grown year on year. We continue to raise awareness of the menopause and make a meaningful purposeful change for millions of women.

Bringing the <span>MTick®</span> to life

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If you’re a brand or a retailer looking to make the most of this purposeful market opportunity, access the MTick®, and find out more about becoming a GenM partner, get in touch below.

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VisionM

By 2030, the MTick symbol will be recognisable as the Vegan V and as purposeful as B Corp in how it transforms society’s perception and support of menopause.