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GenM at Beauty Unleashed 2026

Thank you for visiting GenM at Beauty Unleashed.

GenM exists to make menopause more visible and to improve support for the 15.5m women in the UK currently experiencing menopause, and any one of its 48 signs.

Through the MTick, the universal shopping symbol and certification for menopause-friendly products, we help women search, source and shop with confidence to live a better menopause.

We’d love to stay in touch and share updates, insights and future opportunities to get involved.

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Catch the MTick

Think you can catch the MTick, when menopause throws everything at you?

Step into our BallNado and try to catch one of the MTick balls within 30 seconds.

Anyone who successfully catches an MTick ball will be entered into our exclusive post-event prize draw, to be in with the chance of winning an ESPA Defence Skincare Collection Worth £142.

See below

ESPA Defence Skincare Collection Worth £142

Featuring four clinically proven and MTick products, the collection nourishes and protects your skin barrier, minimising the appearance of dryness, redness, and breakouts.

Each formula is designed to strengthen your skin’s natural microbiome, leaving the skin feeling soft, supple, and soothed.

Heather Jackson, CEO & Co-Founder, GenM

Competition Terms

  • Participants have 30 seconds to catch an MTick ball.
  • Successfully catching an MTick ball earns one entry into the prize draw.
  • To be eligible, participants must have completed the GenM contact form.
  • One winner will be selected and contacted following the event.
  • Full competition terms and conditions apply.

GenM Beauty Unleashed 2026 – Catch the MTick Competition Terms & Conditions

  1. The promoter is GenM.
  2. The competition is open to attendees of Beauty Unleashed taking place on 8 July 2026 at the NEC Birmingham, aged 18 years or over.
  3. No purchase is necessary to enter.
  4. To be eligible for entry, participants must:
    • Complete the GenM contact form during the event; and
    • Successfully catch one of the designated white “MTick” balls during their BallNado attempt.
  1. Each participant is permitted one competition entry only.
  2. Participants will have 30 seconds to complete the BallNado challenge.
  3. Successfully catching a white MTick ball grants one entry into the prize draw. Catching multiple white balls does not provide additional entries.
  4. The prize package will consist of 1x ESPA Defence Skincare Collection Worth £142. The final prize contents may vary and are subject to availability.
  5. One winner will be selected at random from all eligible entries following the event.
  6. The winner will be contacted using the email address provided on the contact form within 14 days of the event. If the winner cannot be contacted within 7 days, GenM reserves the right to select an alternative winner.
  7. The prize is non-transferable and no cash alternative will be offered.
  8. By entering the competition, participants agree that GenM may use their name, company and photographs taken during the event for promotional purposes relating to the competition, unless the participant requests otherwise.
  9. Submission of contact details for competition purposes does not automatically subscribe participants to marketing communications. Separate consent must be provided where required.
  10. Personal information will be processed in accordance with GenM’s Privacy Policy, available at Privacy Policy.
  11. GenM reserves the right to amend, suspend or withdraw the competition where necessary due to circumstances beyond its reasonable control.
  12. Entry into the competition constitutes acceptance of these terms and conditions.