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Serenova

Serenova - GenM Partner

Our commitment.

Serenova was founded with a clear purpose: to deliver trusted, science-led support for women navigating midlife.

Perimenopause, menopause and post-menopause bring changes that can feel unfamiliar. Energy may fluctuate. Sleep may shift. Focus and mood can feel different. These transitions are natural, yet often poorly supported.

Our mission is to support women in midlife to feel stronger, more balanced and more in control of their health than ever before. Through our research, women told us they want credible information, products designed for their needs, and to feel informed, supported and empowered during a stage of life that still isn’t talked about enough.

Serenova is backed by four decades of nutritional experience and was built by women who know the challenges of midlife and wanted clearer information, better formulation and products that feel credible rather than overwhelming.

Our supplements are formulated with a powerful blend of high-quality adaptogens and botanicals. Each ingredient or nutrient has been carefully selected and designed to fit seamlessly into everyday routines to empower midlife women to enjoy better days and better nights at every stage of their menopause journey.

Our ongoing commitment is to listen, to lead with evidence and support women through midlife with the clarity, care and credibility they deserve.

Menopause-friendly products from Serenova

Serenova - Partner Quote

Midlife is not a phase women simply ‘pass through’ in a moment. For many, perimenopause through to post-menopause can span years, impacting energy, confidence, sleep, focus, mood and overall wellbeing in ways that are often misunderstood or unsupported.

At Serenova, we believe women deserve far better than conflicting advice, endless complexity and products that overpromise yet underdeliver. Women in midlife are already balancing careers, families, relationships and the invisible pressures that come with this stage of life. Supporting their health should feel empowering, not overwhelming.

That is why Serenova was created – to deliver trusted, science-led solutions designed specifically for women navigating midlife. Built by women, for women – backed by evidence and shaped by real lived experience, our mission is to help women feel stronger, more balanced and more like themselves again.

We are incredibly proud to be MTick-certified, reinforcing our commitment to credibility, trust and supporting women with products they can genuinely rely on.

Elle Sheppard

Global Head of Growth & Marketing

Bringing the MTick® to life

Working in collaboration with our partners, we’re proud to say GenM’s and the MTick’s role in retail has grown year on year. We continue to raise awareness of the menopause and make a meaningful purposeful change for millions of women.

Bringing the <span>MTick®</span> to life
Bringing the <span>MTick®</span> to life
Bringing the <span>MTick®</span> to life
Bringing the <span>MTick®</span> to life
Bringing the <span>MTick®</span> to life
Bringing the <span>MTick®</span> to life
Bringing the <span>MTick®</span> to life
Bringing the <span>MTick®</span> to life
Bringing the <span>MTick®</span> to life
Bringing the <span>MTick®</span> to life

Find out more about the MTick®
and the Collective.

If you’re a brand or a retailer looking to make the most of this purposeful market opportunity, access the MTick®, and find out more about becoming a GenM partner, get in touch below.

If your enquiry is for something else, please select the most relevant tab for you:

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VisionM

By 2030, the MTick symbol will be recognisable as the Vegan V and as purposeful as B Corp in how it transforms society’s perception and support of menopause.