Sudocrem - GenM

Our commitment.

At Sudocrem®, we’re extremely proud to partner with GenM, caring for skin through every stage of life – including menopause.

For over 90 years, Sudocrem® has cared for skin through every stage of life, guided by a belief in gentle, trusted support when skin needs it most. We understand that during menopause, changes in the body can leave skin feeling more vulnerable and in need of extra care.

Assuraderm™, part of the Sudocrem® family, is thoughtfully designed to help protect delicate skin from irritation linked to bladder leaks, supporting comfort, dignity and confidence during this stage of life.

Menopause products available at Sudocrem

Sudocrem® Care and Protect® Assuraderm™

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Menopause can be a time when skin needs extra care and understanding.

Through our partnership with GenM, we want to help normalise these conversations and offer practical, trusted solutions that support women’s comfort and confidence every day.

Emily Rowe Director OTC

Teva UK Ltd

Bringing the MTick® to life

Working in collaboration with our partners, we’re proud to say GenM’s and the MTick’s role in retail has grown year on year. We continue to raise awareness of the menopause and make a meaningful purposeful change for millions of women.

Bringing the <span>MTick®</span> to life

Join the Collective.

If you’re a brand or a retailer looking to make the most of this purposeful market opportunity, access the MTick®, and find out more about becoming a GenM partner, get in touch below.

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VisionM

By 2030, the MTick symbol will be recognisable as the Vegan V and as purposeful as B Corp in how it transforms society’s perception and support of menopause.