home
of the MTick
The universal shopping symbol for menopause-friendly products, brought to you by the Menopause Partner for Brands.
Who we are
GenM is a powerful collective of brands, retailers and manufacturers.
We’re united by our global commitment to make menopause more visible, bringing choice and trust to the consumer, by creating a global marketplace of credibility and trust.
We are uniting brands to deliver choice to the consumer, and through the MTick, we are improving the experience including how we search, source and shop menopause. Empowering her to thrive.
There are 15.5 million menopausal women in the UK, and 1 billion globally, in a life transition that can last up to 15 years.
Yet, as found in GenM’s Invisibility Report, their needs are underserved and overlooked , and they feel invisible. Retailers and brands often overlook the specific demands of this demographic and how best to serve them in a marketplace that Forbes estimates to be worth $600 billion.
- 0%
want to shop for products labelled ‘menopause-friendly’
- 0%
believe brands don’t signpost clearly and cannot readily find what they are looking for.
- 0%
Demand more from brands they have trusted.
- 0%
feel overlooked and underserved.
- 0%
Feel lonely, dispensable or invisible.
- 0%
Feel unattractive.
- 0%
lack confidence.
Our partners
The GenM Collective
Making the menopause more visible requires a MenoChain, and every link counts. No one brand can do it alone but united by GenM, retailers and brands can all be a part of delivering credibility and trust to the menopause market.
All our partners are committed to making menopause more visible and are united by the MTick, the universal shopping symbol for menopause.
Headline retailer partners include:
Leading global brand partners include:
Leading challenger brand partners include:
Leading manufacturer partners include:
Our categories
‘The change’ changes everything
The menopause impacts every woman and is a life transition can last up to 15 years. 48 signs equals 48 reasons and opportunities to deliver a better lived experience to a consumer who deserves better, across every category in retail.
We work with partners across all categories to support the entire ecosystem of a woman’s lived experience, including:
- Vitamins & supplements
- Nutrition
- Skincare
- Haircare
- Femcare
- Cosmetics
- Bath & Body
- Clothing & apparel
- Bedding
- Electric
- Toiletries
- Medicine & health
- Dental care
- Health & Fitness
The MTick
United by a universal shopping symbol for menopause
Delivering visibility, choice & trust, the MTick is the only universal shopping symbol for menopause-friendly products, transforming how women search, source and shop for menopause.
What do we mean by ‘menopause friendly’?
The change changes everything. That’s why the MTick accreditation refers to any product, across every category, that can help relieve, ease or support one or more of the 48 menopause symptoms and signs.
The MTick empowers women by making it easier to shop menopause-friendly products with confidence. Backed by GenM’s data which dhows that 94% of women in 2024 want to shop menopause-friendly labelled products, the MTick is displayed by retailers and brands that meet strict qualifying criteria.
Every MTick product must complete a robust application process, with provision of evidence to demonstrate how it eases, relieves, and supports any of the 48 symptoms and signs. It can be found on product pack, in-store and online, empowering women with choice to manage her menopause, her way.
It can be found on product
packaging, in- store and online, empowering women with choice to manage her menopause, her way.
piloted with
Make menopause
the new vegan
GenM’s ambition is to create a new category in retail, unlocking purposeful commercial growth for businesses. The menopause is an inevitable part of every woman’s life and at any one time, 20% of the population are menopausal – and until now, they are completely overlooked and underserved. The category will be established, and we are leading brands and retailers to drive this much needed change.
- 0%&
- 0%
Menopause is a Forever Market
By delivering trust, choice and visibility to this underserved audience, we are the gatekeepers of this £600 billion* global menopause marketplace.
We are igniting retailers and brands to deliver the same respect to the menopause market and its deserved consumer. Menopause is a forever market – every woman will enter this life stage and it can last up to 15 years. This audience stands as a colossal yet often overlooked force. It deserves the same time, investment, and respect as the thriving vegan marketplace, which has burgeoned to encompass 4% of the UK population over the past 40 years.
This isn’t about curing menopause. It’s about creating a vibrant, trusted global marketplace, instore and online, where credible products proudly display the MTick, and menopause is allocated its own designated space, empowering women to thrive.
Heather Jackson
Co-Founder, GenM
Partnership benefits
Within the membership, brands and retailers get access to a set of benefits to help them unlock purposeful growth and bring visibility, choice and trust to menopause.
The main benefit being, exclusive use of the MTick, the world’s only universal menopause friendly shopping symbol, across criteria meeting products.
All included within the Partnership fee.
Become a legacy maker
Whether you’re a multinational corporation or a challenger brand, we’ve made the menopause accessible to all brands and organisations that believe in our collective mission: to make the menopause experience better today than yesterday. This includes enhancing how we search, source and shop products.
We have created four tiers of entry point to membership with all partners being treated equally. A discount on fees can be discussed for multi brand and/or division agreements.
Start ups
£2.5k paStart Up membership delivers all the benefits of GenM membership, with exclusion of MTick accreditation. To qualify, brands need to be less than 2 years old and turning over less than £2million per annum.
Independent Trailblazer
£5k paSmall brands with an annual turnover of up to £10.2 million.
Pioneering Champion
£15k paMedium-sized brands with an annual turnover of up to £36 million.
Leading Giant
Starting at £25k paLarge brands that do not meet the small and medium-sized brand definitions above.
Discounts on fees are available for multi-brand and/or division agreements.
BE THE CHANGE MAKERS THIS OVERLOOKED AUDIENCE DESERVES
Together, let’s join the dots, make menopause more visible, and empower women everywhere by bringing trust and credibility to the menopause marketplace, so they can control their menopause their way.
As I navigated the challenges of my own menopause experience, I recognised a huge lack of visibility and support available to women in menopause.
This realisation sparked a big idea: to fill a monumental gap in the market. Fuelled by my ambition to ensure that every woman has the ability, choice and opportunity to live their best menopause, I set out to transform the menopause experience for every woman and to deliver purposeful growth for businesses. GenM have successfully delivered the MTick, a truly game-changing shopping symbol of trust and choice, which today, with over 100 brand and retail partners, stands as testament to the power of turning personal challenges into a global vision. This global vision is unchanged, to make menopause more visible, empower women to thrive and drive purposeful, societal growth through collaboration.
Heather Jackson
Co-Founder and CEO, GenM
Are you in?
To make the most of this purposeful market opportunity, access the MTick, and find out more about becoming a GenM partner, get in touch below.
Contact GenM today to find out more about our full
membership benefits and pricing:
"*" indicates required fields
*Source: https://www.grandviewresearch.com/industry-analysis/menopause-market
***Health claims – For the 48 symptoms and signs, EFSA approved health claims. Pending health claims – accepted for botanicals and herbal ingredients whereby additional information/research to support the pending claims is provided.