Our groundbreaking MTick is being deployed by 44 brands across 461 number of products. Find out more
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GenM - the menopause partner for brands

Making menopause more visible.

GenM empowers its Collective to better serve the unmet needs of the 1 billion global menopausal audience, too often overlooked and underserved. United in our commitment to transform how women search, source and shop for menopause, GenM ignites its partners to the commercial and purposeful menopause market opportunity.

GenM - the menopause partner for brands
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Join 90+ progressive brands, retailers, ingredients manufacturers and organisations including:

The menopause partner for brands
GenM is the only partner supporting brands and organisations to understand the menopause
Become a GenM partner

The menopause
partner for brands

Who we are

GenM is the only partner supporting brands and organisations to understand and engage on the creation of a global, vibrant menopause marketplace – one that successfully supports the under-served menopause consumer online and in-store, and allows brands to thrive.

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Supporting brands to serve the needs and demands of consumers

What we do

Consumers are demanding more from brands to help them control their menopause and the 48 symptoms, and deliver on the needs of the menopausal audience.

So we help brands and organisations to better understand and support this audience by providing exclusive insights, ground-breaking signposting, thought-leadership events, and prestigious awards.

See member benefits
GenM - Supporting brands

What we believe

Our prinicipals

Change through challenge

We ignite and inspire with bold, interesting content.

Affirmative and inclusive

We champion menopause-positive conversation, across all boundaries.

Louder together

We encourage collaboration to drive purposeful change at pace.

Unashamedly commercial

We know real change is accelerated by successful new products, services and brands.

Driven by purpose

We pursue positive change to "the change".

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GenM - Principals

Our insight

Tap into a market 5x bigger than vegan

The menopause experience impacts all and everyone has an important part to play in improving it. At GenM, we believe brands and organisations have the power and responsibility to lead on positive change.

Until now, brands and organisations have failed to inject the same energy and empathy into the menopause as the smaller vegan market. Statistics from our robust research prove this.

Let’s make the menopause market the new vegan.

Our research statistics speak for themselves and provide the rationale you need to put this audience at the heart of your business strategy. But if you still need to be convinced, download our Invisibility Report below.

Download Invisibility Report
  • 0%

    Feel invisible

  • 0%

    Feel overlooked by brands

  • 0%

    Demand more from brands they can trust

  • 0%

    Have never seen specific marketing for menopause-friendly products

Revolutionising the menopause experience
for everyone

Our vision

Biogenic - M-Tick
Menopause Freindly
Revolutionising the menopause experience

The menopause experience impacts all and everyone has an important part to play in improving it. At GenM, we believe brands and organisations have the power and responsibility to lead on positive change.

Until now, brands and organisations have failed to inject the same energy and empathy into the menopause as the smaller vegan market. Statistics from our robust research prove this.

Let’s make the menopause market the new vegan.

More about MTick

What we provide

What you need to make the most of this market

Backed by GenM’s irrefutable data and insights, we offer a comprehensive suite of membership benefits that provide the business rationale and tools to help you make the most of this market opportunity and improve the menopause experience for everyone.

See member benefits

01. Groundbreaking consumer research

02. The MTick

03. World menopause month all-partners campaign

04. Inspiring thought leadership and networking events

05. The GenM awards

06. Partner-only online portal

07. Implementation support

Why GenM?

Why GenM? Co-founder story

Co-founder story

Everyone’s menopause is different. Ours caught us off-guard in our fifties, when multiple trips to the doctors, endless tests, and hours of internet searching failed to provide answers. As good friends going through a similar experience, it came as a relief to eventually find our symptoms among a possible 48 associated with the menopause.

Frustrated by the lack of education, awareness, and solutions from our favourite brands, we channelled our anger into filling the gap with purpose. We saw an opportunity to transform the menopause market and experience, by partnering with responsible brands and organisations to support millions of under-served consumers and employees. All whilst raising global awareness and normalising the menopause conversation.

GenM - short for Generation Menopause was born.

10 business reasons to become a partner

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GenM in the media

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It’s time you joined us in supporting and serving menopause consumers better than ever before.

To find out more about joining GenM partner, contact us today.

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