Make menopause
support more visible
Our robust research has identified the need for clear, visual signage that can help brands deliver on the overwhelming consumer demands for better support, while making the most of this booming market. Introducing the M-Tick – the world’s first independent symbol for menopause-friendly products.
Find out how your brand can be part of this game changing initiative.
A VOICE TOO LOUD
TO IGNORE
We believe the menopause is not solely a gender, workplace or diversity and inclusion issue. Instead, it is a sum of all parts that affects all of society, either directly or indirectly.
It’s why, by purposefully uniting brands, organisations and employers under GenM, we can all unite and pledge to better support and connect with those impacted - and ultimately, improve the menopause experience for all.
THE 48 SYMPTOMS*
OF THE MENOPAUSE
Most people know that hot flushes are associated with the menopause, but far less is known about the other symptoms. Our pioneering Invisibility Report uncovered 48 menopausal symptoms, but 51% of women can name only three.
We believe raising awareness and normalising the conversation is key to improving the menopause experience. Because the more informed we are, the more impactful the changes we can make as brands and organisations.
*Evidenced with medical, and/or clinical or credible data
ARE YOU READY TO
LEAD THE CHANGE?
We’re calling for all brands, organisations and employers, big and small, to act on our mission and seize the opportunity to appeal to an underserved audience in an ethical way. Together, we can drive much-needed change for ‘the change’, and help everyone affected feel better supported, understood and represented.
Join these progressive brands
Load More Symptoms
menopause guide for managers
There are 15.5m menopausal women in the UK
And, by 2025, 1 billion women worldwide. Yet, most feel entirely overlooked and underserved at home, at work and across society.
Read MoreJoin us
invisibility report
WOMEN:
Our nationwide Invisibility Report uncovered a new depth of insight on the distinct lack of support, education and knowledge on the menopause, as well as the extent to which women feel invisible.
These valuable findings shape the foundations for all that we want to achieve at GenM.
feel overlooked by society and brands.
believe brands should work harder to cater for the menopause.
have never seen specific advertising or marketing for menopausal products.
would like their workplace to be better set up for menopausal colleagues.
Become aGenM partner
THE MENOPAUSE AFFECTS EVERYONE
No one person’s menopause is the same - and not everyone experiences a ‘bad’ menopause. But even if anyone says, “it’s not that bad”, it would suggest it could be better.
It’s why GenM supports those in menopause and their support networks to take control and manage their symptoms, their way. So those affected can be the best version of themselves
Commitment
By aligning with the GenM Pledge, Founding Partners commit to a series of actions, including better representing the menopause in products, services, campaigns, workplace policies and conversations across society. It’s the important first steps towards improving the menopause experience, raising awareness of the 48 symptoms, and normalising the conversation. GenM have the power to play an active and important role in achieving these goals.
Will you pledge to serve the menopause better?
People affected by the menopause deserve support. And where there’s demand, there’s opportunity to incite purposeful change across society generally, but importantly for your consumers, customers and work colleagues.
Better still, by transforming attitudes and developing a more menopause-friendly environment that supports and understands menopausal women, you will better appeal to this underserved market and retain some of the most talented and experienced work colleagues to help your organisation thrive.
